J Strat Mar
Introduction
Journal of Strategic Marketing, 30(5)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failure
—Bang Nguyen, Junsong Chen, Pantea Foroudi, Xiaoyu Yu, Cheng-Hao Steve Chen & Dorothy A. Yen [] []
Relative importance of motivation, store patronage, and marketing efforts in driving cross-buying behaviors
—Wirawan Dony Dahana, Yukihiro Miwa, Chris Baumann & Makoto Morisada [] []
The effects of QR delivered content on perceived product value
—Diletta Acuti, Andrea Vocino, Valentina Mazzoli & Raffaele Donvito [] []