J Mar Comm
Introduction
Journal of Marketing Communications, 28(6)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Multiple instances of negative publicity: the role of publicity domain similarity
—Berna Basar [] []
The (in)congruency effects of message framing and image valence on consumers’ responses to green advertising: Focus on issue involvement as a moderator
—Jinhee Lee & Moonhee Cho [] []
Facts or story? The impact of website content on narrative believability and purchase intention
—Mario L Cassar, Albert Caruana & Jirka Konietzny [] []
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
—Nadia Sweiss, Zaid Mohammad Obeidat, Rami Mohammad Al-Dweeri, Alaeddin Mohammad Khalaf Ahmad, Ahmad M. Obeidat & Muhammad Alshurideh [] []
Visual cognition of fake news: the effects of consumer brand engagement
—Wagner Junior Ladeira, Marlon Dalmoro, Fernando de Oliveira Santini & William Carvalho Jardim [] []