J Global Scholar Mar Sci
Introduction
Journal of Global Scholars of Marketing Science, 32(4)
POSTING TYPE: TOCs
Do perceptions of switching costs vary across customers’ household purchase decision roles?
—Goitom Tesfom [] []
Consumers’ preference for brand prominence in the context of identity-based consumption for self versus for others: The role of self-construal
—Zhe Zhang & Xinyi Liu [] []
Exploring store atmospherics of FMCG brands flagship stores with an immersive 180-degree dome-shaped display
—Van Chien Duong, Billy Sung, Matthew Barber, Emma Regolini & Min Teah [] []
Essential item purchases during COVID-19: A cluster analysis of psychographic traits
—Pearlyn Ng, Xuan Quach, Omar H Fares, Myuri Mohan & Seung Hwan (Mark) Lee [] []
Digital influencer marketing: How message credibility and media credibility affect trust and impulsive buying
—Komal Shamim & Tahir Islam [] []
How perceived effectiveness of social media platform and satisfaction affect continuance intention in a pandemic: The moderating role of perceived benefit
—Kim Dung Tran & Lobel Trong Thuy Tran [] []
The effect of B2B service experience on repurchase intention: Focus on roles of organizational agility and customer knowledge sharing
—Seochul Jang, Joonheui Bae & Kyung Hoon Kim [] []