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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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Ethical Branding in A Divided World: How Political Orientation Motivates Reactions to Marketplace Transgressions
—Thomas Allard, Brent McFerran []

The wellbeing implications of maximizing: A conceptual framework and meta‐analysis
—Alex Belli, François A. Carrillat, Natalina Zlatevska, Elizabeth Cowley []

Sharing is not always caring: How sharing labels encourage personal consumption as a response to the threat of others
—Sara Williamson, Lama Lteif, Ana Valenzuela []

‘Remember me, will you?’: Overusing material gifts for interpersonal memory management
—Adelle X. Yang, Minjung Koo, Jaewon Hwang [Google Scholar]

The Role of Cultural Congruence in the Art Infusion Effect
—Yuri Seo, Felix Septianto, Eunju Ko []

Promoting Pi Day: Consumer Response to Special Day‐Themed Sales Promotions
—Daniel M. Zane, Rebecca Walker Reczek, Kelly L. Haws []

Can Social Comparison Motivate Satisficers? The Role of Input versus Output in Upward Social Comparison
—Elaine Chan []

Preference for Material Products in Identity‐Based Consumption
—Eugina Leung, Maria Cristina Cito, Gabriele Paolacci, Stefano Puntoni []

The role of original process in creating product essence and authenticity
—Chelsea Galoni, Brendan Strejcek, Kent Grayson []

Looks Far Beyond My Reach: The Zoom Effect in Product Videos Influences Luxury Perception and Purchase Intention
—Taku Togawa, Yoko Sugitani []

Conceptualizing brand purpose and considering its implications for consumer eudaimonic well‐being
—Patti Williams, Jennifer Edson Escalas, Andrew Morningstar []