Intl J Sports Mar Sponsor
Introduction
International Journal of Sports Marketing and Sponsorship, 23(5)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Special issue: Sport Management, Marketing, and Innovation
Guest editors: Manuel Alonso Dos Santos, Ferran Calabuig Moreno, MarÃa Huertas González-Serrano
Guest editorial: Sport management, marketing and innovation
—Manuel Alonso Dos Santos, Ferran Calabuig Moreno, MarÃa Huertas González-Serrano []
Innovation from sport’s entrepreneurship and intrapreneurship: opportunities from a systematic review
—Alejandro Lara-Bocanegra, M. RocÃo Bohórquez, Jerónimo GarcÃa-Fernández [Google Scholar]
Rethinking dual careers: success factors for career transition of professional football players and the role of sport entrepreneurship
—Ana Sofia Ramos, Jonas Hammerschmidt, Antonio Sérgio Ribeiro, Francisco Lima, Sascha Kraus []
Sport federations’ organizational innovativeness: an empirical comparison of characteristics and attitudes
—Joris Corthouts, Géraldine Zeimers, Kobe Helsen, Camille Demeulemeester, Thomas Könecke, Thierry Zintz, Jeroen Scheerder [Google Scholar]
Sports event portfolios: an innovative tool and a new management paradigm
—Jesyca Salgado-Barandela, Angel Barajas, Patricio Sanchez-Fernandez []
(Dis)Innovative digital strategy in professional sport: examining sponsor leveraging through social media
—Brandon Mastromartino, Michael L. Naraine []
Game play and the effectiveness of sponsor signage: visual attention to brand messages in live sport broadcasts
—Felix Boronczyk, Christopher Rumpf, Christoph Breuer []
The use of fitness centre apps and its relation to customer satisfaction: a UTAUT2 perspective
—Helena Ferreira Barbosa, Jerónimo GarcÃa-Fernández, Vera Pedragosa, Gabriel Cepeda-Carrion []