蹤獲扦夥厙

Journal of Marketing News, September 2022

Introduction

Workshops, articles in the news, and more

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Journal News

Author: Shrihari Sridhar

What is a Research-Driven App?: Register Now for Online Workshop

The manuscript window for the Journal of Marketing Special Issue on Marketing Impact with Research-Driven Apps opens on April 1, 2023. Given the large volume of questions coming in, the Special Issue Editors have compiled a list of frequently asked questions (FAQs) and their answers here. In addition, Journal of Marketing will host an online workshop related to the Special Issue on November 8, 2022, from 9noon Central. The workshop is aimed at scholars who are interested in learning more about research-driven apps and/or those interested in submitting a manuscript to the JM Special Issue on Research-Driven Apps. The purpose of the workshop is to empower participants to create research-driven apps that complement their original research contribution by providing necessary resources (e.g., demonstrations, tutorials). The workshop will be facilitated by the Editors of the Special Issue (Pradeep Chintagunta, Rajdeep Grewal, Detelina Marinova, Rik Pieters, and Shrihari Sridhar) and will include four demonstrations from experts who have developed research-driven apps. The workshop will be followed by two app tutorial videos that will be posted on the JM website. The registration fee is $15. Selected participants must register through this registration link () by 10/20/2022 to be eligible for the workshop. Registered participants will receive a schedule and Zoom link ahead of the workshop.

*
Journal of Marketing and Research Transparency

The Journal of Marketing is pleased to announce a new policy for Research Transparency. The intent of policy is to: i) assure the availability of the material necessary to evaluate and, as appropriate, replicate findings reported in the journal as part of a robust review process, and ii) ensure that papers published in the Journal contribute to the development of cumulative, reliable, and applicable knowledge. Please refer to the complete policy (posted at /journal-of-marketing-policy-for-research-transparency/) for more details. In the coming months, Journal of Marketing will offer workshops as needed to guide authors through the preparation of replication packets.

*
Recently Accepted Papers Forthcoming in theJournal of Marketing: for a full list


Eunsoo Kim, MengQi (Annie) Ding, Xin (Shane) Wang, Shijie Lu


Eric (Er) Fang, Beibei Dong, Mengzhou Zhuang, Fengyan Cai


Simone Wies, Alexander Bleier, Alexander Edeling


Georgia Liadeli, Francesca Sotgiu, Peeter W.J. Verlegh


Sungkyun Moon, Kapil R. Tuli, Anirban Mukherjee


Koushyar Rajavi, Tarun Kushwaha, Jan-Benedict E.M. Steenkamp


Chandra Srivastava, Saim Kashmiri, Vijay Mahajan

*
Journal of Marketing Articles in the News

The Conversation, (based on by Lei Jia, Xiaojing Yang, and Yuwei Jiang)

The Wall Street Journal, (based on by Dipayan Biswas, Patrick Hartmann, Martin Eisend, Courtney Szocs, Bruna Jochims, Vanessa Apaolaza, Erik Hermann, Cristina M. L籀pez, and Adilson Borges)

*
Expanding the Boundaries: Marketing as a Multidisciplinary Knowledge Creation Engine, Rolling Special Issue of the Journal of Marketing. Submissions Open: October 1, 2023.

Multidisciplinary work can also maximize marketings knowledge export. Scholars from other disciplines who apply their tools to the marketing context can learn more about the limits and potential of their theories, instruments, and findings in a constantly evolving space. Thus, our field not only offers a laboratory for developing marketing knowledge but may constitute a knowledge-creation engine for larger communities of scholarship and practice.

To accelerate the import and export of marketing knowledge, the Journal of Marketing will launch an initiative titled Expanding the Boundaries: Marketing as a Multidisciplinary Knowledge Creation Engine. We view this initiative as building on prior work that challenged the boundaries, in our fieldand also as fulfilling our editorial mission of being a catalyst for the creation of multifaceted impact and spur the next generation of marketing discoveries and inventions.
*

Stay in touch with the Journal of Marketing: