蹤獲扦夥厙

J Pub Policy Mar

Introduction

Journal of Public Policy & Marketing, 41(4)

POSTING TYPE: TOCs


Editorial

Pharmaceuticals, Marketing, and Society: A New Center of Gravity for Critical Research and Policy
Matthew E. Sarkees, M. Paula Fitzgerald, and Cait Lamberton [] []

Special Issue Research

Clouded Motives and Pharmacological Calvinism: How Recreational Use of a Drug Affects Moral Judgments of Its Medical Use
Anne V. Wilson [] []

Marketplaces of Misinformation: A Study of How Vaccine Misinformation Is Legitimized on Social Media
Giandomenico Di Domenico, Daniel Nunan, and Valentina Pitardi [] []

The Role of Social Norms on Direct-to-Physician Pharmaceutical Marketing Payment Acceptance
Pui Ying Tong, Christopher Yencha, and Chiharu Ishida [] []

A Clear and Conspicuous Distraction: Coping with Incongruent Audiovisual Content in Direct-to-Consumer Advertisements
Jesse King, Christopher Yencha, Leslie Koppenhafer, and Robert Madrigal [] []

Practitioner Perspectives on Key Challenges in Pharmaceutical Marketing and Future Research Opportunities
Carter Morgan and Daniel M. Zane [] []