J Promo Man
Introduction
Journal of Promotion Management, 28(8)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Web of Lies: Drivers and Consequences of Social Media (In)Authenticity
—Sarah Alhouti & Catherine M. Johnson [] []
That’s What I Was Looking For! Congruence and Perceived Information Relevance of Online Customer Reviews
—Garim Lee & Hye-Young Kim [] []
A Double-Edged Sword? – the Impact of Foreign Accents on Service Communication Outcomes
—Chun Yang & Ruobing Li [] []
Influence of Sales Promotion on Impulse Buying: A Dual Process Approach
—Marco Mandolfo, Debora Bettiga, Lucio Lamberti & Giuliano Noci [] []
Factors Affecting the Attitudes and Behavioral Intentions of Followers toward Advertising Content Embedded within YouTube Influencers’ Videos
—Eunyoung Kim & Yeojin Kim [] [Google Scholar]
The Social Influence in Celebrity Endorsed Promotions: Revisiting the Consumer Perspective
—Sonal Purohit & Nilesh Arora [] []