J Global Fashion Mar
Introduction
Journal of Global Fashion Marketing, 13(4)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
The strengths of fashion film series: The effects on character empathy and brand anthropomorphism
—Heejin An Lim, Hyunjoo Im & Garim Lee [] []
The relationship between functional theory of attitudes and purchase intention of counterfeit luxury sunglasses: A moderated moderated-mediation conditional model
—Anurag Singh, Ashok Kumar Patel & Satyanarayana Parayitam [] []
Derivers of green buying behavior for organic skincare products through an interplay of green brand evaluation and green advertisement
—Mahnaz Mansoor, Abid Saeed, Budi Rustandi Kartawinata & Muhammad Kamran Naqi Khan [] []
Black Friday: Has the game changed?
—Cara Peters & Jane Thomas [] []
The trends of sustainability in the luxury fashion industry: A Triple Bottom Line analysis
—Adrienne Mok, Hong Yu & Morteza Zihayat [] []
Fashion Consciousness and Muslim Modest Brand Advocacy: The mediating role of brand love, and loyalty
—Andriani Kusumawati, Farida Akbarina, Edriana Pangestuti & Umar Nimran [] []
Dominance versus collaboration models: French and Italian luxury fashion brands in Japan
—Yoko Isozaki & Pierre-Yves Donzé [] []