J Adv Res
Introduction
Journal of Advertising Research, 62(3)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
The Quest for Consumers’ Attention: Exploring Ad Tools, Tactics, and Devices
—John B. Ford and Colin Campbell [] []
Articles
A Legacy of Breakthrough Research and Respect for Tradition: Honoring John B. Ford’s Eight Years with the JAR
—Scott McDonald [] []
Can Personalization or Creativity Reduce Banner Blindness? An Executive Functions Approach to Media and Creative Strategies
—Farzad Abedi and Scott Koslow [] []
How Consumers Process Unexpected Online Advertisements: The Effects of Motion and Abrupt Onset On Consumers’ Attention and Attitude
—Emna Cherif and Thierry Baccino [] []
How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry: The Coming Reality of AI Fakes and Their Potential Impact on Consumer Behavior
—Colin Campbell, Kirk Plangger, Sean Sands, Jan Kietzmann, and Kenneth Bates [] []
How Advertisements Mixing Black and White Actors Affect Consumer Intent: Perceived Authenticity Can Strengthen Responses To Interracial Advertising
—Enping (Shirley) Mai, Diana L. Haytko, and Brian J. Taillon [] []
Roadblock Advertising in the Digital Context: Does Paying to Limit Competing Messages Pay Off?
—Biswajita Parida, Charles R. Taylor, and Abhishek [] []
Can a Whisper Boost Recall Of Video Advertisements? Exploring the Effects of Autonomous Sensory Meridian Response (ASMR) in Advertising
—Sean Sands, Colin Campbell, Alexis Mavrommatis, and Veronika Kadomskaia [] []