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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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EDITORIAL

Theory generation from literature reviews: A methodological guidance
—Rodoula H. Tsiotsou, Bernadett Koles, Justin Paul, Sandra Maria Correia Loureiro []

REVIEW PAPERS

Marketing at the bottom of the pyramid: Literature review and future research agenda
—Prama Vishnoi, Neha Bhardwaj, Anupama Vohra []

Social exclusion and consumer responses: A comprehensive review and theoretical framework
—Gargi Rawat, Prem Prakash Dewani, Aditya Kulashri []

Well‐being of higher education consumers: A review and research agenda
—Puja Khatri, Harshleen Kaur Duggal []

Children in marketing: A review, synthesis and research agenda
—Ozge Sigirci, A. Ercan Gegez, Hilal Aytimur, E. Eser Gegez []

Elderly consumers in marketing research: A systematic literature review and directions for future research
—Hanna Berg, Karina T. Liljedal []

Impact of diversity training on employees and consumers: A review and research agenda
—Prachi Thakur, Rajib Lochan Dhar []

Alternative protein consumption: A systematic review and future research directions
—July Nguyen, Carla Ferraro, Sean Sands, Sandra Luxton []

Mapping the socially responsible consumption gap research: Review and future research agenda
—Diana Falcão, Catarina Roseira []

SPICe—Determinants of consumer green innovation adoption across domains: A systematic review of marketing journals and suggestions for a research agenda
—Phil Justice Flores, Johan Jansson []

SPECIAL ISSUE

Consumer e‐waste disposal behaviour: A systematic review and research agenda
—Faheem Gul Gilal, Syed Mir Muhammad Shah, Sultan Adeel, Rukhsana Gul Gilal, Naeem Gul Gilal []

REVIEW PAPERS

Consumer behavior in sustainable fashion: A systematic literature review and future research agenda
—Abdelsalam Busalim, Grace Fox, Theo Lynn []

Understanding digital consumer: A review, synthesis, and future research agenda
—Ayşegül Sağkaya Güngör, Tuğçe Ozansoy Çadırcı []

ORIGINAL ARTICLE

Consumer intentions to use collaborative economy platforms: A meta‐analysis
—Myriam Ertz, Emine Sarigöllü []

REVIEW PAPERS

A transdisciplinary review and framework of consumer interactions with embodied social robots: Design, delegate, and deploy
—Marah Blaurock, Martina Čaić, Mehmet Okan, Alexander P. Henkel []

A meta‐analysis of the elaboration likelihood model in the electronic word of mouth literature
—Masoud Moradi, Fereshteh Zihagh []

The Burden of Double Deviation in Services: A Systematic Review and Research Agenda
—Priyanka Suresh, Vaibhav Chawla []

Opportunity cost in consumer behavior: Definitions, operationalizations, and ambiguities
—Babak Haghpour, Easa Sahabeh, Hallgeir Halvari []

Consumers’ brand personality perceptions in a digital world: A systematic literature review and research agenda
—Mijka Ghorbani, Maria Karampela, Andrea Tonner []

ORIGINAL ARTICLE

Brand hate: A systematic literature review and future research agenda
—Abhishek Yadav, Somnath Chakrabarti []

REVIEW PAPER

Consumer collecting behaviour: A systematic review and future research agenda
—Cary Lee, Stacey Brennan, Jessica Wyllie []

ORIGINAL ARTICLE

Neuroscience research in consumer behavior: A review and future research agenda
—Pedro Miguel Oliveira, João Guerreiro, Paulo Rita []