Intl J Adv
Introduction
International Journal of Advertising, 41(7)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
Hitting the mark with active agers: a call for more research on older consumers
—Charles R. Taylor [] []
Female power portrayals in advertising
—Melika Kordrostami & Russell N. Laczniak [] []
Inspire me, please! The effect of calls to action and visual executions on customer inspiration in Instagram communications
—Itziar Oltra, Carmen Camarero & Rebeca San José Cabezudo [] []
Exploring how older women want to be portrayed in advertisements
—Barbara J. Phillips [] []
The interactive effects of moral identity and humor on advertising evaluations: the mediating role of disgust
—Widya Paramita, Felix Septianto & Reza Ashari Nasution [] []
Engaging allies for better or worse: investigating the relationship between multiple-brand alliances and persuasion knowledge
—Daniil Muravskii, Maria Smirnova & Snezhana Muravskaia [] []
Computerized emotional content analysis: empirical findings based on charity social media advertisements
—Junbum Kwon, Hanyi Lin, Lichen Deng, Tanya Dellicompagni & Moon Young Kang [] []
Differential effects of online review characteristics on innovators and imitators in new product adoption
—Qiuli Su & Jianan Wu [] []
An integrated model of congruence and credibility in celebrity endorsement
—Jung-Sook Lee, Hua Chang & Lingling Zhang [] []
Understanding the role of construal level in time-restriction
—Hyuksoo Kim, Yunjae Cheong & Kihan Kim [] []