Marketing for Environmental Sustainability
Introduction
Stanford University, 6-7 Jan 2023; Deadline 25 Sep
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: Calls: Conferences
Author: Kristine Lim
Marketing for Environmental Sustainability
Hosted by Stanford Graduate School of Business and the Stanford Doerr School of Sustainability
As society struggles to better align behavior with sustainability goals, there is an increased role for marketing to encourage behavioral change
This can be accomplished by influencing both public perceptions of sustainability and promoting the development and marketability of products and services that work toward social goals but reduce strong consumer preference tradeoffs that might come with some sustainability solutions. The conference seeks papers empirically studying the topic of environmental sustainability using perspectives from marketing, economics, and related fields.
Event Details
January 6–7, 2023
Stanford University campus
Submit by September 25
Conference Application
The conference will be limited to 70 attendees in order to allow for in-depth discussion and exchange of ideas. You will be notified of your acceptance in early November.
Full information can be found here: