Localization of Web Sites and Apps
Introduction
Mamoun Benmamoun seeks manuscripts on standardization, adaptation or localization of international Web sites, social media platforms or mobile apps
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: Revisits
Author: Mamoun Benmamoun
Dear ELMAR Subscribers,
We are preparing a systematic review of the literature exploring the standardization/adaptation (localization) of international websites, social media platforms (Facebook, Instagram, etc.), and phone apps. As part of this review, we are asking you to let us know if you have a published article in the area (please send the citation) or an unpublished manuscript (please send the manuscript). We have heard from some authors but really want to be sure to have a complete review.
I appreciate any help you can provide.
Regards,
Mamoun Benmamoun
Associate Prof of International Business
Statistical Engineer
Director:
Fellow: Bicentennial; Online Teaching
Phone: 314-977-3829
Mobile: 314-977-7188
Email: benmamm@slu.edu
Boeing Institute of International Business
Saint Louis University
Richard A. Chaifetz School of Business