Spanish J Mar

Introduction

Spanish Journal of Marketing - ESIC, 26(2)

b>POSTING TYPE: TOCs


Service research: past, present and future research agenda
Hasan Evrim Arici, Mehmet Ali Köseoglu, Levent Altinay []

Drivers of purchase intention in Instagram Commerce
Doaa Herzallah, Francisco Muñoz-Leiva, Francisco Liebana-Cabanillas []

Weaknesses and strengths of online marketing websites
Sara Herrada-Lores, M. Ángeles Iniesta-Bonillo, Antonia Estrella-Ramón []

Factors that make a destination fascinating and motivate (re)visit
Rosângela Andrade Pessoa, Oderlene Oliveira, Lucas Lopes Ferreira Souza []

Utilitarian, hedonic, and self-esteem motives in online shopping
Indrawati Indrawati, Gadang Ramantoko, Tri Widarmanti, Izzatdin Abdul Aziz, Farhat Ullah Khan []

When and why consumers choose supersized food?
Asim Qazi, Veronique Cova, Shahid Hussain, Ubedullah Khoso []

The influence of sellers’ ethical behaviour on customer’s loyalty, satisfaction and trust
Hossein Mansouri, Saeed Sadeghi Boroujerdi, Maizaitulaidawati Md Husin []