Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 40(7)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Green pride in sustainable versus premium brand decisions
—Cecilia Souto Maior, Danielle Mantovani, Diego Costa Pinto, Mário Boto Ferreira []
TBL dominant logic for sustainability in oriental businesses
—Tzong-Ru (Jiun-Shen) Lee, Ku-Ho Lin, Chang-Hsiung Chen, Carmen Otero-Neira, Gøran Svensson []
Influencer marketing: sponsorship disclosure and value co-creation behaviour
—Yi Bu, Joy Parkinson, Park Thaichon []
Absolute number heuristic in discount frames
—Bo Wang []
Personal and social norms in responsible computer acquisition
—Paul H.P. Yeow, Yee Leng Lee, Yee Yen Yuen []
Enhancing participation intentions in online brand communities
—Vikas Kumar []
Comments and responses’ combination: tourist destination’s moderating effect
—Helin Wei, Donglu Shan, Shaoying Zhu, Decheng Wu, Bei Lyu [Google Scholar]
Effectiveness evaluation for the gamification of out-of-home advertising
—Jiale Huo, Yahong Jiang []