J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 30(4)
POSTING TYPE: TOCs
Female-friend gift-card giving
—Stephanie T. Gillison, Sharon E. Beatty & Kristy E. Reynolds [] []
Whose view is it anyway? Media coverage of litigation in for-profit firms’ role in the opioid crisis
—Elizabeth T. Gratz, Matthew E. Sarkees & M. Paula Fitzgerald [] []
Consumer buying behavior and retailer strategy through a crisis: A futures studies perspective
—Sidney Anderson, Steven W. Rayburn, Jeremy J. Sierra, Ken Murdock & Anthony McGeorge [] []
A framework for partner engagement: Episodes in the life of interorganizational partnerships
—Shiri D. Vivek, Vivek Dalela & Muhammad Sohail Ahmed [] []
Not all corporate social responsibility (CSR) is created equal: a study of consumer perceptions of CSR on firms post fraud
—Kristina Harrison & Lei Huang [] []
Spillover effect in supplier related product recall: the impact of supplier COO on product evaluations
—Jianping Coco Huang & Jeffrey P. Radighieri [] []
Export market orientation, marketing capabilities and export performance of SMEs in an emerging market: a resource-based approach
—Gaye Acikdilli, Alma Mintu-Wimsatt, Ali Kara & John E. Spillan [] []
Teaching R-A theory to develop future business practitioners’ decision making skills
—Michael Levin & Yiyuan Liu [] []