Intl J Res Mar
Introduction
International Journal of Research in Marketing, 39(3)
POSTING TYPE: TOCs
Simplicity is not key: Understanding firm-generated social media images and consumer liking
—Gijs Overgoor, William Rand, Willemijn van Dolen, Masoud Mazloom []
The roles of multiple channels in predicting website visits and purchases: Engagers versus closers
—Marcel Goić, Kinshuk Jerath, Kirthi Kalyanam []
The effect of control deprivation on consumers’ adoption of no-pain, no-gain principle
—Yanli Jia, Robert S. Wyer []
Whether, when, and why functional company characteristics engender customer satisfaction and customer-company identification: The role of self-definitional needs
—Roland Kassemeier, Till Haumann, Pascal Güntürkün []
Consumers’ response to weak unique selling propositions: Implications for optimal product recommendation strategy
—Fabio Caldieraro, Marcus Cunha []
A meta-analysis of consumer ethnocentrism across 57 countries
—George Balabanis, Nikoletta Theofania Siamagka []
Dimensions of brand-extension fit
—Qian (Claire) Deng, Paul R. Messinger []
A conceptual framework of contemporary luxury consumption
—Yajin Wang []
The Impact of Power Distance Belief on Consumers’ Brand Preferences
—Jessie J. Wang, Ashok K. Lalwani, Devon DelVecchio [Google Scholar]
Marketing strategy implementation impediments and remedies: A multi-level theoretical framework within the sales-marketing interface
—Avinash Malshe, Douglas E. Hughes, Valerie Good, Scott B. Friend []
Opening the OTC drug market: The effect of deregulation on retail pharmacy’s performance
—Wooyong Jo, Hyoryung Nam, Jeonghye Choi []
The role of network embeddedness across multiple social networks: Evidence from mobile social network games
—Hwang Kim, Vithala R. Rao []
An empirical investigation of director selection in movie preproduction: A two-sided matching approach
—Liyuan Wei, Yupin Yang []
Financial projections in innovation selection: The role of scenario presentation, expertise, and risk
—Vardan Avagyan, Nuno Camacho, Wim A. Van der Stede, Stefan Stremersch []
Innovation-based strategic flexibility (ISF): Role of CEO ties with marketing and R&D
—S. Arunachalam, Sridhar N. Ramaswami, Pankaj C. Patel, Linlin Chai []
How does regulatory monitoring of cause marketing affect firm behavior and donations to charity?
—Praveen K. Kopalle, Aradhna Krishna, Uday Rajan, Yu Wang []