Health Mar Quart
Introduction
Health Marketing Quarterly, 39(3)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Editorial
—Joy Parkinson []
Effects of narratives, frames, and involvement on health message effectiveness
—Michail Vafeiadis & Fuyuan Shen [] []
Health choices and risk perception in elderly consumers: a systematic review
—Gianluigi Guido & Antonio Mileti [] []
Social media impact on qualitative performance metrics: Analysis and trends of top revenue grossing U.S. Hospitals
—Vorada Sakulsaengprapha, Jonathan P. Masterson IV, Waverley He, Andrew Schilling, Galen Shi & Simon C. Mathews [] []
Looking at young millennials’ risk perception and purchase intention toward GM foods: Exploring the role of source credibility and risk attitude
—Ruoyu Sun & Juan Meng [] []
Improving pharmacy performance through market orientation and the implementation of expanded pharmacy services
—Grant Alexander Wilson, Jason Perepelkin & David Di Zhang [] []
Is social media a panacea for social marketing communication? A scoping review
—Sara Shawky, Krzysztof Kubacki, Timo Dietrich & Scott Weaven [] []