Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 34(9)
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs
Hedonic shopping experience, subjective well-being and brand luxury: a comparative discussion of physical stores and e-retailers
—Ken Kumagai, Shin’ya Nagasawa []
Sales promotion: the role of equity sensitivity
—Kim-Shyan Fam, James E. Richard, Lisa S. McNeill, David S. Waller, Honghong Zhang []
The effect of consumer resistance to innovation on innovation adoption: the moderating role of customer loyalty
—Yang Sun, Wenmei Ding, Chen Weng, Isaac Cheah, Helen Huifen Cai []
Does social capital provide marketing benefits for startup business? An emerging economy perspective
—Kumar Mukul, Neeraj Pandey, Gordhan K. Saini []
Warmth or competence? The effects of cool and cuteness on the perceived quality of digital products
—Baoku Li, Yafeng Nan, Ruoxi Yao []
To create the value of indigenous tourism in multicultural market based on tourists’ cultural experience
—Yin-Ju Chen [Google Scholar]
The more envious the consumer, the more impulsive? The moderating role of self-monitoring and product type
—Jinsheng Cui, Mengwei Zhang, Chaonan Yin, Li Li, Jianan Zhong []
Diagnosing the service quality of perishable-food logistics: temperature-sensitive milk delivery
—Pei-Ju Wu, Liang-Tay Lin, Chi-Chang Huang []
Backfires on firms’ intangible assets of the casino industry in Macau and Las Vegas: investigating advertising expenditure
—Li Huang, Matthew Tingchi Liu [Google Scholar]
Reward the inductor or inductee? The effect of the inductee’s altruism on a shopping guide platform
—Xiaojing Zhang, Yulin Zhang [Google Scholar]
A decision model for efficient service design in the sharing economy: a service triad perspective
—Md Maruf Hossan Chowdhury, Shahriar Sajib, Moira Scerri, Eijaz Ahmed Khan []