KSMS 2022
Introduction
Korean Scholars of Marketing Science, Seoul, 4-6 Nov 2022; Deadline 7 Oct
POSTING TYPE: Calls: Conferences
Author: Kyung Hoon Kim
2022 KSMS International Conference
Conference Date: November 4-6, 2022
Submission Deadline: October 7, 2022Ìý
| Theme | Marketing & Management Transformation in the Age of Discontinuous Innovation |
| Co-Hosts | Korea University
Korean Scholars of Marketing Science |
| Organizer | Global Alliance of Marketing & Management Associations |
| Partners | Australian & New Zealand Marketing Academy
New Zealand Asia Institute of the University of Auckland National Research Foundation of Korea Korea Economy & Management Development Institute |
| Conference Organizing Committee Chair | Tony Garrett, Korea University Business School, tgarrett@korea.ac.kr |
| Conference Co-Chairs | Justin Paul, University of Puerto Rico & University of Reading Henley Business School, profjust@gmail.com
Jaehwan Kim, Korea University Business School, jbayes@korea.ac.kr |
| Local Arrangement Committee Chair | Juhyun Kim, Kyungsung University, kimjuhyun@kyungsung.ac.kr |
| Venue | Korea University Business School, Seoul, Republic of Korea |
| Date | November 4-6, 2022 |
| Submission Deadline | October 7, 2022 |
| Submission Guidelines | Please refer to ‘KSMS International Conference Guidelines for Final Submission’ at (). |
| Submit Your Paper to: | Central Office, Korean Scholars of Marketing Science
Tel: +82 55 213 3346, Fax: +82 55 263 9096 e-mail: ksmscentraloffice@gmail.com |
Program (Nov. 5, 2022)
| 09:00~ 11:00 | 2022 KSMS Doctoral Dissertation Award Competition |
| 11:00~ 12:00 | Editorial Board Meetings:
– Journal of Global Scholars of Marketing Science – Journal of Global Fashion Marketing – Journal of Global Sport Management |
| 12:00 ~ 12:30 | Board Meeting |
| 12:00 ~ 13:00 | Lunch |
| 12:30 ~ 16:00 | Registration |
| 13:00 ~ 14:20 | Opening Ceremony
– Welcoming Speeches: Tony Garrett, Korea University Business School The Conference Organizing Committee Chair of 2022 KSMS International Conference President of Korean Scholars of Marketing Science – Progress Report: 2023 Global Marketing Conference at Seoul Eunju Ko (Yonsei University), the Conference Organizing Committee Chair of 2023 GMC at Seoul – Keynote Speech: Justin Paul (University of Puerto Rico & University of Reading Henley Business School) Editor-in-Chief of International Journal of Consumer Studies (IF 2021: 7.096) |
| 14:30 ~ 16:00 | Academic Sessions Part I and Symposiums |
| 16:10 ~ 17:40 | Academic Sessions Part II and Symposiums |
| 17:40~ 18:00 | Reception:
– Awards Ceremony: JGSMS Best Paper Award 2022 / JGSMS Best Reviewer Award 2022 JGFM Best Paper Award 2022 / JGFM Best Reviewer Award 2022 JGSM Best Paper Award 2022 / JGSM Best Reviewer Award 2022 Youngone Best Conference Paper Award / KSMS Service Excellence Award Doctoral Dissertation Award / Global Business Review Competition Award |
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Paper Development Sessions for Special Issues & Sections of the 2023 GMC at Seoul
| Purpose | To develop ideas and working manuscripts with the aim of later submission to special issues or sections of the 2023 Global Marketing Conference at Seoul () |
| Description | Submissions on all relevant topics, at all levels of analysis, and using all empirical methods are invited to the paper development sessions. Submissions approved for inclusion in these paper development sessions will be those judged to make potentially significant and novel theoretical and empirical contributions to the related areas. |
| Submission | Submit your extended abstracts to proper paper development session(s) in ‘Track’ of the 2022 KSMS International Conference |
| For More
Information |
Juran Kim (Jeonju University). jrkim@jj.ac.kr |
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2022 ANZMAC – KSMS Joint Symposium in Seoul
| Theme | Reconnect & Reimagine in New Marketing |
| Co-Hosts | Australian & New Zealand Marketing Academy
Korean Scholars of Marketing Science |
| Organizer | Global Alliance of Marketing & Management Associations |
| Symposium
Co-Chairs |
Ian Phau (Curtin University), ian.phau@cbs.curtin.edu.au
Tony Garrett (Korea University), tgarrett@korea.ac.kr |
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2022 NFT Marketing Symposium
| Theme | Cutting Edge Researches & Practices in NFT Marketing |
| Hosts | Global Alliance of Marketing & Management Associations |
| Organizer | Korean Scholars of Marketing Science |
| Symposium Chair | Eunju Ko (Yonsei University), ejko@yonsei.ac.kr |
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2022 NZAI – GAMMA Joint Symposium Ìý
| Theme | Frontiers in Asian Consumer Research |
| Co-Hosts | New Zealand Asia Institute of the University of Auckland
Global Alliance of Marketing & Management Associations |
| Organizer | Korean Scholars of Marketing Science |
| Symposium
Co-Chairs |
Yuri Seo (University of Auckland), y.seo@auckland.ac.nz
Jongwon Park (Korea University Business School), amadeus@korea.ac.kr |
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2022 KSMS Doctoral Dissertation Competition
| Submission Deadline | October 7, 2022 |
| Organizer | Korean Scholars of Marketing Science |
| Committee Chair | Shijin Yoo (Korea University Business School), shijinyoo@korea.ac.kr |
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2022 KSMS/GAMMA Business Meetings
| Date | 10:00 – 12:00 November 6, 2022 |
| Venue | Samsung Hall, Seoul, Republic of Korea |
| Organizers | Korean Scholars of Marketing Science
Global Alliance of Marketing & Management Associations |
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Tracks
| Track | Chair | |
| Track 1 | Paper Development Session for Special Issues & Sections of the 2023 GMC at Seoul: Aiming for later submission to Special Issues or Sections through the 2023 GMC at Seoul
1. International Journal of Advertising (SSCI) on ‘Online Advertising and Marketing of Service Businesses’ 2. International Journal of Advertising (SSCI) on ‘New Developments in Digital Promotion’ 3. Journal of Macro Marketing (SSCI) on ‘How Can Marketing Address the Big Issues of Our Time: War and Peace, Pandemics, Political Extremism, Climate Change, etc.’ 4. Industrial Marketing Management (SSCI) on ‘Global Perspectives in Business-to-Business Marketing’ 5. Journal of Service Management (SSCI) on ‘The Future of Work – Service Employee-(Ro)bot Collaboration’ 6. Asia Pacific Journal of Marketing and Logistics (SSCI) on ‘The Future of Consumer Experience: Humanity in a Digital World’ 7. International Marketing Review (SSCI) on ‘International Marketing Perspectives on Digital Platforms and Ecosystems’ 8. Journal of Current Issues and Research in Advertising (SCOPUS) on ‘Emerging Issues in Computational Advertising’ |
Juran Kim (Jeonju University) |
| Track 2 | Paper Development Session: Social, Health and Environmental Change: How does marketing help? Aiming for later submission to a Special Issue of Journal of Social Marketing (SSCI) through the 2023 GMC at Seoul | Boram Do (Yonsei University) boram.do@yonsei.ac.kr |
| Track 3 | Paper Development Session: Consumer Psychology & Marketing in the Age of Digital Transformation. Aiming for later submission to ‘Psychology & Marketing (SSCI) Award Papers’ through the 2023 GMC at Seoul | Jae Young Lee
(Yonsei University) |
| Track 4 | Paper Development Session: Digital Consumer Behavior in the Age of Tech Transformation. Aiming for later submission to a Special Section of International Journal of Consumer Studies (SSCI) through the 2023 GMC at Seoul | Sue Ryung Chang
(Yonsei University) suechang@yonsei.ac.kr |
| Track 5 | Paper Development Session: AI and Virtual Influencer Advertising. Aiming for later submission to a Special Section of Journal of Interactive Advertising (SCOPUS) through the 2023 GMC at Seoul | Jooyoung Kim
(University of Georgia) |
| Track 6 | Paper Development Session: Fashion Marketing & Management in the Metaverse. Aiming for later submission to a Special Section of Journal of Global Fashion Marketing (SCOPUS, Q1) through the 2023 GMC at Seoul | Eunsoo Baek
(Hanyang ÌýUniversity) |
| Track 7 | International Marketing | Timo Mandler
(Toulouse Business School) Hyojin Nam (SolBridge International School of Business) hyojin_nam@solbridge.ac.kr |
| Track 8 | Sustainable Marketing in Asia | Ikuo Takahashi
(Keio University) |
| Track 9 | SMEs and Digital Marketing | Alex Jiyoung Kim (Sungkyunkwan University) alex.kim@skku.edu |
| Track 10 | Consumer Decision Making Process in the Digital Age | Joonheui Bae
(Kyungpook National University) |
| Track 11 | Social Media Marketing | Jikyung (Jeannie) Kim
(IE Business School) Isaac Cheah (Curtin University) Isaac.Cheah@cbs.curtin.edu.au |
| Track 12 | The Past, Present, and Future of Retailing and Marketing in Asia | Changju Kim
(Ritsumeikan University) cjkim777@fc.ritsumei.ac.jp Masato Inoue (Chuo University) imasato001@g.chuo-u.ac.jp Shinichiro Terasaki (Ritsumeikan University) terasaki@fc.ritsumei.ac.jp Sangmin Kang (Aomori Chuo Gakuin University) s-kan@aomoricgu.ac.jp |
| Track 13 | Sustainable Consumer Behavior
Ìý |
Yoon-Na Cho
(Hongik University) yoonnacho@hongik.ac.kr |
| Track 14 | Industrial Marketing Management | Jaesu Kim
(Volvo Group Korea) |
| Track 15 | Sport Fandom and Spectatorship | Kihan Kim
(Seoul National University) |
| Track 16 | Cultural Marketing and Performing Arts | Joonmo Lee
(Chonbuk National University) Hyun Joo Choi (Sangmyung University) |
| Track 17 | Neuromarketing | Eun-Ju Lee
(Sungkyunkwan University) |
| Track 18 | Digital Marketing & Social Media | Jeeyeon Kim
(National Sun Yet-sen University) |
| Track 19 | Arts & Culture Management in the Digital Environment | Juhyun Kim
(Kyungsung University) |
| Track 20 | Entrepreneurship and Marketing | Honglei Liu
(Dalian University of Foreign Languages) |
| Track 21 | New Trend in Digitalized Advertising | Yung Kyun Choi
(Dongguk University) |
| Track 22 | Marketing in General | Jong-Kuk Shin
(Pusan National University) MinKyung Moon (Pusan National University) |
Editor of Proceedings: Yerim Chung (Yonsei University), yerimchung@yonsei.ac.kr
For More Information:
Central Office
Korean Scholars of Marketing Science
Dept. of Business Administration, Changwon National University,
9 Sarimdong, Changwon, Gyeongnam, Republic of Korea.
Tel: +82 55 213 3346; Fax: +82 55 263 9096
e-mail: ksmscentraloffice@gmail.com
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Korea University Business School: