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POSTING TYPE: Journal News

Author: Shrihari Sridhar

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Journal of Marketing Announces Policy for Research Transparency

The Journal of Marketing is pleased to announce a new policy for Research Transparency. The intent of policy is to: i) assure the availability of the material necessary to evaluate and, as appropriate, replicate findings reported in the journal as part of a robust review process, and ii) ensure that papers published in the Journal contribute to the development of cumulative, reliable, and applicable knowledge.

On each round of invited revisions, authors of papers that contain numerical or computational work (e.g., empirical or experimental studies, simulations, numerical testing of algorithms or heuristics) must provide the data, programs, and any other details sufficient to permit replication of all analyses reported or referred-to in the paper. For research relying on proprietary data covered by a Non-Disclosure Agreement, sensitive human-subject data, embargoed or unique data sets that required an extensive time or monetary investment to compile, the policy provides a smorgasbord of alternative disclosure plans (e.g., synthetic datasets).

Journal of Marketing’s Research Transparency policy will apply to invited revisions associated with new manuscripts submitted on or after January 1, 2023.

To develop this policy, the Journal of Marketing relied extensively on existing policies for data and/or code sharing (Management Science, Marketing Science, Journal of Consumer Research, American Economic Association, and Journal of Finance). In preparing this policy, the Journal of Marketing obtained guidance and input from Rajdeep Grewal, Ronald Hill, Ashlee Humphreys, John Lynch, Christine Moorman, Page Moreau, Scott Neslin, Stijn van Osselaer, Robert Palmatier, S Sriram, Roland Rust, Alina Sorescu, Marilyn Stone, and Matt Weingarden. The policy was approved by the VP of Publications of the ÂÜÀòÉç¹ÙÍø in July 2022, shared with the Journal of Marketing Advisory Board, as well as the Editors of several journals.

Please refer to the complete policy (posted at ) for more details. In the coming months, Journal of Marketing will offer workshops as needed to guide authors through the preparation of replication packets. Closing transparency gaps and ensuring safe data retention will bolster confidence not only in a single paper, but in the larger body of knowledge offered by the Journal.

Shrihari (Hari) Sridhar (Editor-in Chief)
Cait Lamberton (Editor)
Detelina Marinova (Editor)
Vanitha Swaminathan (Editor)