Soc Mar Quart
Introduction
Social Marketing Quarterly, 28(3)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
When Less is More: A Short-form Tool to Increase Segmentation Implementation
—Julia Carins, Anna Kitunen, and Sharyn Rundle-Thiele [] []
A Moderated Mediation Model to Explain Consistent Condom Use Intention Among Young Adults in South Africa
—Emile Saker Nkwei, Mornay Roberts-Lombard, and Daniel Kofi Maduku [] []
Consumer Insights into Changing Water Consumption Behavior: A Social Marketing Formative Study
—Ali Ibrahim, Sharyn Rundle-Thiele, and Ra’d Almestarihi [] []
A Social Marketing Framework for the Sharing Economy
—Amarjeet Singh [] []