Rev Mar Res
Introduction
Measurement in Marketing, 10
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Measurement in Marketing: Introduction by the Volume Editors
—Hans Baumgartner, Bert Weijters []
Philosophical Foundations of Concepts and Their Representation and Use in Explanatory Frameworks
—Richard P. Bagozzi []
Accounting for Uncertainty in the Measurement of Unobservable Marketing Phenomena
—Edward E. Rigdon, Marko Sarstedt []
Measurement Error and Research Design: Some Practical Issues in Conducting Research
—Madhu Viswanathan []
The Advancement of Measurement Invariance Testing in Cross-Cultural Research in the Period 1999–2020. Executing Rather Than Scrutinizing?
—Hester Van Herk, Sjoukje P. K. Goldman []
How to Identify Careless Responders in Surveys
—Hans Baumgartner, Bert Weijters []
An Application of M-MORE: A Multivariate Multiple Objective Random Effects Approach to Marketing Scale Dimensionality and Item Selection
—Adam Finn, Ujwal Kayande []
On the Selection and Use of Implicit Measures in Marketing Research: A Utilitarian Taxonomy
—Hendrik Slabbinck, Adriaan Spruyt []