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INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs

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A Structural Model of Organizational Buying for Business-to-Business Markets: Innovation Adoption with Share-of-Wallet Contracts
—Navid Mojir and K. Sudhir [] []

The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth
—Katherine C. Lafreniere, Sarah G. Moore, and Robert J. Fisher [] []

Service Provision in Distribution Channels
—Haresh Gurnani, Shubhranshu Singh, Sammi Tang, and Huaqing Wang [] []

Six Methods for Latent Moderation Analysis in Marketing Research: A Comparison and Guidelines
—Constant Pieters, Rik Pieters, and Aurélie Lemmens [] []

The More You Ask, the Less You Get: When Additional Questions Hurt External Validity
—Ye Li, Antonia Krefeld-Schwalb, Daniel G. Wall, Eric J. Johnson, Olivier Toubia, and Daniel M. Bartels [] []

Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging
—Ekaterina Salnikova, Yuliya Strizhakova, and Robin A. Coulter [] []

How Does the Adoption of Ad Blockers Affect News Consumption?
—Shunyao Yan, Klaus M. Miller, and Bernd Skiera [] []

An Unintended Consequence of Product Upgrades: How Upgrades Can Make Current Consumers Feel Left Behind
—Wonsuk Jung, Joann Peck, Mauricio Palmeira, and Kyeongheui Kim [] []

Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change
—Sıla Ada, Nadia ÂÜÀòÉç¹ÙÍø Nabout, and Elea McDonnell Feit [] []

Building Brand Assets: The Role of Trademark Rights
—Alexander Krasnikov and Satish Jayachandran [] []