J Global Mar
Introduction
Journal of Global Marketing, 35(4)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Making Sustainable Consumption Decisions: The Effects of Product Availability on Product Purchase Intention
—Marc Arul Weissmann & Rodney Lim Thiam Hock [] []
Impact of Green Consumption Value, and Context-Specific Reasons on Green Purchase Intentions: A Behavioral Reasoning Theory Perspective
—Swetarupa Chatterjee, Naman Sreen, Pradip H. Sadarangani & Bidyut Jyoti Gogoi [] []
Scarcity Promotions and Consumer Aggressions: A Theoretical Framework
—P. K. Harikrishnan, Prem Prakash Dewani & Abhishek Behl [] []
Understanding the Predictors of Rural Customers’ Continuance Intention toward Mobile Banking Services Applications during the COVID-19 Pandemic
—Md. Al Amin, Md. Shamsul Arefin, Md. Shariful Alam & Tareq Faizur Rasul [] []