Sustainability in the New Consumer Era

Introduction

Special issue of Economic and Business Review; Extended abstract deadline 7 Oct 2022

INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: Calls: Journals

Author: Maja Arslanagić-Kalajdžić


Dear Colleagues, Dear Researchers,

We are delighted to inform you that we are currently accepting submissions for Thematic Issue on “Sustainability in the New Consumer Era” in Economic and Business Review (EBR-SI). More on:

This Thematic Issue aims to collect insights on consumer perceptions and engagement with sustainable issues, exploring co-creation aspects, “green” purchases the concept of the consumers’ social responsibility. Additional insights into specific aspects of sustainability such as cause-related behavior or sustainability in specific sectors (e.g., tourism, agriculture, food industry, fashion or luxury brands) are also encouraged. The issue will welcome contributions which extend and apply the established and emerging marketing theories to better understanding of sustainable consumption. Researchers are invited to submit quantitative and qualitative studies as well as systematic literature reviews or bibliometric analyzes that contribute to answering relevant research questions in this domain. The papers coming from developing countries or regions are encouraged to apply.

Tentative Topics

The major focus should be on (but is not limited to) the following issues:

  • Defining sustainability from the consumer perspective
  • Pro-environmental and pro-social consumer values
  • Value (co-)creation with sustainability
  • Attitude-behavior gap in sustainable behavior
  • The concept of Consumer Social Responsibility (CnSR)
  • Consumer engagement in sustainability issues
  • “Green” consumer behavior
  • Cause-related behavior
  • Sustainability driven prosumers
  • Sustainable marketing tactics (e.g., green packaging, labels, sustainable pricing, net-zero supply chain, communicating awareness)
  • Green/Organic products
  • Perception of sustainability in branding
  • Ecosystem services
  • Creating socially responsible services to improve consumers’ wellbeing
  • Sustainable tourism
  • Application of new technologies for sustainable consumption

Time Frame

  • Extended abstracts submission (optional): October 7, 2022
  • Workshop with authors (optional): October/November, 2022
  • Final date of submission of papers: March 1, 2023
  • Thematic Issue is to be finalized by mid-2023

The papers should be between 6,000 and 8,000 words. Submissions should made through the EBR’s Editorial Manager platform (EM) (). When submitting to this Call for Papers, authors should select “SNCE Thematic issue” in the EM. Manuscripts should be prepared in accordance with the EBR’s Author Guidelines ().

You are cordially invited to share your latest research result in this field. Please feel free to contact any of our guest editors for further information:

Prof. Dr. Maja Arslanagić-Kalajdžić maja.arslanagic@efsa.unsa.ba
Prof. Dr. Melika Husić-Mehmedović melika.husic@efsa.unsa.ba
Prof. Dr. Jelena Filipović jelena.filipovic@ekof.bg.ac.rs
Prof. Dr. Jasmina Dlačić jasmina.dlacic@efri.hr