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INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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Omni-Channel communication: Delivering unified communications across all branded touch-points

Editorial

Introduction to the special issue ”Omni-channel communication: Delivering unified communications across all branded touch-points”
—Lucia Porcu & Salvador Del Barrio-García [] []

Research Article

Influencers and brands successful collaborations: A mutual reinforcement to promote products and services on social media
—Sergio Ibáñez-Sánchez, Marta Flavián, Luis V. Casaló & Daniel Belanche [] []

Online review ratings: an analysis of product attributes and competitive environment
—Manuel Sánchez-Pérez, María D. Illescas-Manzano & Sergio Martínez-Puertas [] []

The relationship between brand experience and word-of-mouth in the TV-series sector: The moderating effect of culture and gender
—Álvaro J. Rojas-Lamorena, Juan Miguel Alcántara-Pilar & María Eugenia Rodríguez-López [] []

The customer journey: a proposal of indicators to evaluate integration and customer orientation
—Mariola Palazón, Manuela López, María Sicilia & Inés López [] []

Marketing communication in luxury research: a framework-based literature review and research agenda
—Antigone G. Kyrousi, Eirini Koronaki & Athina Y. Zotou [] []