AMS 2023
Introduction
The Anti-Consumption, Marketing Engineering and Beyond track, New Orleans, 17-19 May 2023; Deadline 15 Oct
POSTING TYPE: Revisits
Author: Maria Petrescu
You are invited to submit to the Special Topics: Anti-Consumption, Marketing Engineering and Beyond track at the 2023 conference, May 17 – 19, 2023, New Orleans, Louisiana.
This research track invites papers related to anti-consumption, marketing engineering, and other contemporary and visionary topics related to marketing, regardless of the methods of analysis. Some anti-consumption topics can include major behavioral, and lifestyle changes related to purchase refusal, reusing, repurposing, and repairing of products, as well as consumer brand boycotts. We also welcome topics related to artificial intelligence and related technologies, as well as utilizing market-based knowledge to enhance the efficiency and effectiveness of marketing decision-making.
The submission system will open early September. Paper and special session proposal submissions will be due: October 15, 2022.
2023 Annual Conference Home Page:
EasyChair CFP:
Track chairs: Ìý
Mehdi Nezami
Bradley University, USA
mnezami@fsmail.bradley.edu
Maria Petrescu
Embry-Riddle Aeronautical University, USA
petrescm@erau.edu
Mike S. W. Lee
University of Auckland, New Zealand
msw.lee@auckland.ac.nz Ìý