MASS 2023
Introduction
The Marketing Analytics Symposium Sydney, 27-28 Feb 2023; Deadline 1 Nov
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Calls: Conferences
Author: Ada Choi
Call for Papers
The Marketing Analytics Symposium Sydney 2023
The Marketing Analytics Symposium – Sydney (MASS) is an annual event hosted by the University of New South Wales Sydney. MASS brings together leading marketing executives and academics from around the world to exchange views and research on cutting edge marketing analytics. We invite you to submit abstracts for MASS 2023 that will take place on 27-28 February 2023 at the spectacular venue Pier One in Sydney Harbour.
Topics include (but are not limited to):
- Advertising, CRM, and CLTV analytics
- Attribution models and path to purchase
- Augmented intelligence (chatbots, digital assistants)
- Behavioural profiling, targeting, personalisation, A/B testing
- Blockchain
- Competitive intelligence, trend, and sentiment analysis
- Customer churn and attrition modelling
- Emerging biometric and neuro-marketing technologies
- Emerging reality-enhancing technologies (augmented and virtual reality)
- Influencer marketing analysis
- Predictive models, text and image mining, AI and marketing analytics
- Retailing, segmentation, recommendation, retargeting analytics
- Web, social, mobile, app, and GPS analytics
To get an idea of the scope and audience for the conference, please have a look at the website for MASS 2022:
Important Dates
Submission Deadline: Tuesday 1 November 2022
Author Notification: Tuesday 15 November 2022
Conference Dates: Monday 27 – Tuesday 28 February 2023
Conference Chairs
Harald van Heerde, University of New South Wales
Maggie Dong, University of New South Wales
Nicolas Chu, University of New South Wales
Jack Cadeaux, University of New South Wales
Submission information
Please submit abstracts of up to 300 words.
Submission for MASS 2023:
For more information, please visit the or contact mass@unsw.edu.au