Qual Mar Res
Introduction
Qualitative Market Research, 25(4)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Introducing integrated hybrid communication: the nexus linking marketing communication and corporate communication
—Sharifah Faridah Syed Alwi, John M.T. Balmer, Maria-Cristina Stoian, Philip J. Kitchen []
An integrated service recovery process for service failures: insights from systematic review
—Sohail Anwar, Wilson Ozuem []
Decolonising research approaches towards non-extractive research
—Paul Agu Igwe, Nnamdi O. Madichie, David Gamariel Rugara []
Pursuing belonging through consumption: refining the belonging process framework
—Lizardo Vargas-Bianchi []
An integrative review on online ethnography methods: differentiating theoretical bases, potentialities and limitations
—Thaysa Nascimento, Maribel Carvalho Suarez, Roberta Dias Campos []
Prosocial messaging during the COVID-19 pandemic: a longitudinal examination of email advertisements
—Ashley Deutsch, Ashton Mouton []
Do mobile device and mobile app innovations trigger lifestylisations? Insights from consumers in developing countries
—Raphael Odoom []