J Services Mar
Introduction
Journal of Services Marketing, 36(6)
INTEREST CATEGORY: SERVICE
POSTING TYPE: TOCs
Consumer responses to environmental corporate social responsibility and luxury
—Marie Schill, Delphine Godefroit-Winkel []
Improving service brand personality with augmented reality marketing
—Daria Plotkina, John Dinsmore, Margot Racat []
The role of reciprocity and reputation in service relationships with arts organisations
—Giulio Toscani, Gerard Prendergast []
The impact of capitalization social support services on student-athlete well-being
—David Fleischman, Popi Sotiriadou, Rory Mulcahy, Bridie Kean, Rubiana Lopes Cury []
Value co-creation in services for animal companions
—Jennifer Hendricks, Gertrud Schmitz []
Addressing customer misbehavior contagion in access-based services
—Himanshu Shekhar Srivastava, K.R. Jayasimha, K. Sivakumar []