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Introduction

Journal of Marketing Management, 38(9/10)

POSTING TYPE: TOCs


Special Section: Children and young people: Opportunities and tensions for sustainability marketing

Children and young people: opportunities and tensions for sustainability marketing
Pallavi Singh, Claudia E. Henninger, Caroline J. Oates, Nicki Newman & Panayiota J. Alevizou [] []

Are we a growing a green generation? Exploring young people’s pro-environmental orientation over time
Alice Grønhøj & Marco Hubert [] []

Children’s engagement with environmental issues
Marie Schill, Isabelle Muratore & Margaret K. Hogg [] []

Does Generation Z value and reward corporate social responsibility practices?
Sajith Narayanan [] []

Helping Mother Earth: young children’s responses to sustainability labels on food packaging
Marloes de Brabandere, Liselot Hudders & Dieneke Van de Sompel [] [Google Scholar]

Gen Zers’ intention to purchase products with sustainable packaging: an alternative perspective to the attitude-behaviour gap
Ana Lisboa, Liliana Vitorino & Raquel Antunes [] []

General

Attitudes towards dependence and consumption: a process rooted in past experience
Margot Dyen, Samuel Guillemot & Annick Tamaro [] []

Playing on a moving pitch: foregrounding the impact of sociocultural contexts on social movements and brands
Benjamin Rosenthal, Flavia Cardoso & Jose Henrique Bortoluci [] []