J Con Mar

Introduction

Journal of Consumer Marketing, 39(6)

INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs


Special issue: Mental Health and the Marketplace: A Research Agenda

Guest editors: Ann M. Mirabito, Justine Farrell, Elizabeth (Beth) Crosby, Natalie Ross Adkins, Jane E. Machin

Guest editorial: Mental health and the marketplace: a research agenda
Ann Mirabito, Natalie Ross Adkins, Elizabeth Crosby, Justine Farrell, Jane Machin []

Conversations about conducting marketing research in mental health
Jane E. Machin, Teri Brister, Robert M. Bossarte, Jenna Drenten, Ronald Paul Hill, Deborah L. Holland, Maria Martik, Madhubalan Viswanathan, Marie A. Yeh, Ann M. Mirabito, Justine Rapp Farrell, Elizabeth Crosby, Natalie Ross Adkins []

Emotional intelligence and materialism: the mediating effect of subjective well-being
Aušra Rūtelionė, Beata Šeinauskienė, Shahrokh Nikou, Rosita Lekavičienė, Dalia Antinienė []

Co-production: a source of psychological well-being for consumers?
Ibtissame Abaidi, Patrice Cottet, Jamila Abaidi []

The impact of advertising exposure on the gendered perceptions of men with mental health concerns
Tianyi Li []

Depression and consumption habits: a cross-cultural study
Daniela Gomes Alcoforado, Francisco Vicente Sales Melo, Renata Gomes Alcoforado []

Marketing #neurodiversity for well-being
Josephine Go Jefferies, Wasim Ahmed []

Designing servicescapes for transformative service conversations: lessons from mental health services
Ahir Gopaldas, Anton Siebert, Burçak Ertimur []