Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 34(8)
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs
The optimal subsidy scheme and technology innovation strategy considering consumers’ green premium
—Manman Wang, Menghan Chen, Feng Yang [Google Scholar]
Implicit vs explicit expression on advertising in a cross-cultural study: the mediating role of processing fluency and number of alternatives
—JaeHyun Yoon, Hanku Kim []
Willingness to pay for traditional ready-to-eat food packaging: examining the interplay between shape, font and slogan
—Afred Suci, Sri Maryanti, Hardi Hardi, Nining Sudiar []
Designing two-period decentralized service chain incentives with the consideration of customer acquisition and retention
—Tian Wang, Yunan Duan, Yangyang Liang []
Understanding entity shared product usage: an innovation-adoption coupling model
—Chuanhong Chen, Xueyan Li []
Consumer retention in two-wheeler industry: a moderated mediation model
—Gunjan Malhotra []
From appearance comparison to fitness intention: mediating roles of appearance-based exercise motivation and perceived behavioral control
—Bo Pu, Lu Zhang, Wenyuan Sang, Siyu Ji []
I buy green products for my benefits or yours: understanding consumers’ intention to purchase green products
—Ying Sun, Tieshan Li, Shanyong Wang [Google Scholar]
The effect of consumer-based brand authenticity on customer satisfaction and brand loyalty
—Adem Uysal, Abdullah Okumu []
Attributes of product advantage and choices for manufacturerretailer formal governance: the case of new product launch
—Songyue Zheng, Liping Qian, Pianpian Yang []
Examining the impact of external reference prices on seller price image dimensions and purchase intentions in pay what you want (PWYW)
—Shivam Rai, Preeti Narwal []