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Welcome

As we step into 2023, we are hopeful for a new era full of opportunities to explore and experience new ways of engaging customers. 2020-2022 shall be remembered as a most challenging year, as it has disrupted norms of engagement, experiences, and relationships with the customers. Technology has become the business’s backbone and strengthened the ever-demanding marketing domain. The marketing domain has embraced technology to deal with the ever-changing dynamics of the industry. “Reimagining Marketing with Technology” would help businesses develop their competitive advantage and lead in the ever-changing business ecosystem. This conference brings together leading experts, practitioners, and academicians in the marketing & technology ecosystem – brand agencies, digital agencies, new age technology companies, marketers, technology evangelists, experts, and platforms powering the next generation of the Marketing domain.

We want to invite all authors to submit their research articles. Also, high-quality research contributions describe original and unpublished results of conceptual, constructive, empirical, experimental, or theoretical work in all marketing and information systems areas. Some of the benefits of attending the conference are: discerning cutting-edge studies and identifying interesting, publishable topics in the area of marketing and technology; developing new insights from cross-culture discussions; fostering a research network with international fellows; increasing the diffusion of authors’ work and establish a personal influence among fellows; learn from other fellows, experts in the area of marketing and information technology.

We expect all contributions to be impactful, rigorous, well positioned in extant literature, and understandable and persuasive to the audience.

This is a conference co-chaired by IIM Jammu, and Deakin University.