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INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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Category innovation in the software industry: 1990–2002
—Elizabeth George Pontikes []

Collaborative structure and post‐mobility knowledge spillovers: A dyadic approach
—Daniel Tzabbar, Jeongsik (Jay) Lee, Donghwi (Josh) Seo []

Sequencing innovation rollout: Learning opportunity versus entry speed
—Ronald Klingebiel, John Joseph, Valerie Machoba []

Multilevel optimal distinctiveness: Examining the impact of within‐ and between‐organization distinctiveness of product design on market performance
—Juan Bu, Eric Yanfei Zhao, Krista J. Li, Joanna Mingxuan Li []

Communication frames and beneficiary engagement in corporate social initiatives: Evidence from a randomized controlled trial in France
—Rodolphe Durand, Marieke Huysentruyt []

Can firms avoid tough patent examiners through examiner‐shopping? Strategic timing of citations in USPTO patent applications
—Benjamin Barber IV, Luis Diestre []

Out of the trap: Conversion funnel business model, customer switching costs, and industry profitability
—Niloofar Abolfathi, Andrea Fosfuri, Simone Santamaria []

How does a partner’s acquisition affect the value of the firm’s alliance with that partner?
—Dovev Lavie, Randi Lunnan, Binh Minh T. Truong [Google Scholar]

From product system to ecosystem: How firms adapt to provide an integrated value proposition
—Joachim Stonig, Torsten Schmid, Günter Müller-Stewens []