Mar Theory
Introduction
Marketing Theory, 22(3)
POSTING TYPE: TOCs
The social thickening of market futures: Exploring the discursive work of drone visioneers
—Domen Bajde, Mikkel Nøjgaard, and Alev Pinar Kuruoglu [] []
How brands mobilize status, reputation, and legitimacy cues to signal their social standing: The case of luxury watchmaking
—Déborah Philippe, Alain Debenedetti, and Damien Chaney [] []
Landing in affective atmospheres
—Chloe Preece, Victoria Rodner, and Pilar Rojas-Gaviria [] []
The global rhythms of consumption practices
—Benjamin Rosenthal and Eliane Pereira Zamith Brito [] []
Object-oriented marketing theory
—Paolo Franco, Robin Canniford, and Marcus Phipps [] []
Writing telepathy back into marketing theory
—Mark Tadajewski [] []
Collective storytelling: Value co-creation in narrative-based goods
—Marcin Wieczerzycki and Bartosz DeszczyÅ„ski [] []
Less than net zero: Redirecting capitalist fantasies through fetishistic reversal
—Jack Coffin [] []