Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 40(6)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Past, present and future of research in – a machine learning perspective
—Kallol Das, Yogesh Mungra, Anuj Sharma, Satish Kumar []
The effect of inoculation messages on service recovery
—Ke Ma, Si Qian []
Non-dyadic human–robot interactions and online brand communities
—Vitor Lima, Marco Tulio Zanini, Hélio Arthur Reis Irigaray []
What drives electric vehicles in an emerging market?
—Deepak Jaiswal, Vikrant Kaushal, Arun Kumar Deshmukh, Rishi Kant, Pradeep Kautish []
Marketing’s take on socio-economic performance
—Flávio Luiz von der Osten, Ana Maria Toaldo [Google Scholar]
Rise and fall of interactions with brand communities
—Saeed Arablooye Moghaddam, Mohammad Rahim Esfidani []
Antecedents of information sensitivity and willingness to provide
—Jun Kang, Jingyi Lan, Hongyan Yan, Wen Li, Xuemei Shi []
Do celebrity endorsements influence stock investment intentions?
—Atul Shiva, Nilesh Arora, Bikramjit Rishi []