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INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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Can Sports Sponsorship Affect Consumers’ Motivation for Sports Consumption?
—Oliver Thomas, Gunther Kucza & Stefan Schuppisser [] []

An Evaluation of the Advertising Media Function Using DEA and DEMATEL
—Maysam Shafiee Roodposhti, Kiandokht Behrang, Hadi Kamali & Babak Rezadoost [] []

Using Funny Memes for Social Media Marketing: The Moderating Role of Bandwagon Cues
—Guolan Yang [] []

The Effect of Salespeople Skills on Selling Behaviors: The Moderating Role of Social Media
—Rania B. Mostafa & Tamara Kasamani [] []

The Influence of Experiential Marketing on Customer Satisfaction and Loyalty
—Inês Santos do Carmo, Susana Marques & Álvaro Dias [] []

Positive Psychology’s Mindset Precursors of Attitude-toward-Advertising-in-General
—Jeremy J. Sierra, Michael R. Hyman & Anna M. Turri [] []

Green Marketing Functions: The Drivers of Brand Equity Creation in Vietnam
—Bang Nguyen–Viet & Tuan Nguyen Anh [] []

The Effect of Hedonic Presentation on Consumers’ Willingness to Pay and Purchase Intention for Minimally Branded Products Online
—Jing Yang, Juan Mundel, Patricia T. Huddleston & Bridget K. Behe [] []

Consumer Responses to Covert Marketing Communications: A Case of Native Advertising Disclosure in News Contexts
—Ilwoo Ju, Hyunmin Lee & Brett Sherrick [] []