J Prod Brand Man
Introduction
Journal of Product & Brand Management, 31(7)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Impact of brand nostalgia on intention to purchase brand extensions: moderating role of brand attachment
—Shubhomoy Banerjee, Ateeque Shaikh []
The relative impact of employees’ discrete emotions on employees’ negative word-of-mouth (NWOM) and counterproductive workplace behavior (CWB)
—Sang Bong Lee, Shih Hao Liu, Carl Maertz []
Is social media marketing worth it for luxury brands? The dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
—Sanga Song, Hye-Young Kim []
Effects of social media brand-related content on fashion products buying behaviour – a moderated mediation model
—Bruno Schivinski, Nicolas Pontes, Barbara Czarnecka, Wen Mao, Jennifer De Vita, Vasileios Stavropoulos []
Effectiveness of corporate social responsibility activities in the COVID-19 pandemic
—Jueman (Mandy) Zhang, Yi (Jasmine) Wang []
Exploring the impact of brand placement repetition on the effectiveness of umbrella branding
—Davit Davtyan, Armen Tashchian []
Small sounds, big impact: sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
—Shawn P. Scott, Daniel Sheinin, Lauren I. Labrecque []
Do Americans seek pleasure while Chinese care about others’ approval? Examining stereotypical utilities positioning in brand choice contexts
—Enav Friedmann, Merav Weiss-Sidi, Tiziano Vescovi []
This brand is who I am… or is it? Examining changes in motivation to maintain brand attachment
—Svetlana V. Davis, Peter A. Dacin []