J Mar Analytics
Introduction
Journal of Marketing Analytics, 10(3)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
The evolving crisis of the peer-review process
—Maria Petrescu, Anjala S. Krishen []
Digital footprint wrangling: are analytics used for better or worse? A concurrent mixed methods research on the commercial (ab)use of dataveillance
—Bruno F. Abrantes, Klaus Grue Ostergaard []
Artificial intelligence in marketing: a network analysis and future agenda
—Djonata Schiessl, Helison Bertoli Alves Dias, José Carlos Korelo []
Reshaping the bank experience for GEN Z in France
—Souheila Kaabachi, Selima Ben Mrad, Tais Barreto []
Engagement, participation, and relationship quality in the context of co-creation in brand communities
—Matti Haverila, Kai Haverila, Caitlin McLaughlin, Mehak Arora []
Causal inference for contemporaneous effects and its application to tourism product sales data
—Taku Moriyama, Masashi Kuwano []
Health insurance policy renewal: an exploration of reputation, performance, and affect to understand customer inertia
—Pradeep Kautish, Arpita Khare, Rajesh Sharma []
Customer determinants of used auto loan churn: comparing predictive performance using machine learning techniques
—Chandrasekhar Valluri, Sudhakar Raju, Vivek H. Patil []