TechSIG Lazaridis Winner
Introduction
Stefano Puntoni, Rebecca Walker Reczek, Markus Giesler and Simona Botti have won the 2021 TechSIG Lazaridis Prize for Best Article on Innovation, Technology and Interactivity
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: Awards
Author: Charles Hofacker
蹤獲扦夥厙 TechSIG Lazaridis Prize Winner
The 蹤獲扦夥厙s Innovation, Technology and Interactivity Special Interest Group (TechSIG) and the at Wilfrid Laurier University, have a awarded a Prize of $1,500 USD for the Best Paper for Research on the Practice of Marketing as it relates to Innovation, Technology and Interactivity”. The winning article is
Stefano Puntoni, Rebecca Walker Reczek, Markus Giesler, Simona Botti (2021), “Consumers and Artificial Intelligence: An Experiential Perspective,” Journal of Marketing, 85(1), 131-151, doi:.
The Judging Committee consisted of
Abhishek Borah
Nicole Coviello
Charles Hofacker
Andrew Stephen
Please join us in congratulating the winners!