ÂÜÀòÉç¹ÙÍø

INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Awards

Author: P. K. Kannan

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MR SIG – Christine Moorman selected as the winner of the 2022 Gilbert A. Churchill Award

The Marketing Research SIG Award Committee has selected Christine Moorman as the recipient of the 2022 Churchill Award for Lifetime Contributions to Marketing Research

The Churchill award recognizes an individual’s contribution to marketing research including new methodologies, novel applications, seminal publications, books, awards and other notable contributions. A panel of world-renowned marketing scholars including past winners of the Churchill award selected the winner.

Christine Moorman is the T. Austin Finch, Sr. Professor of Business Administration at The Fuqua School of Business, Duke University where she is a member of the marketing area. Professor Moorman’s expertise lies in examining the nature and effects of learning and knowledge utilization by consumers, managers, organizations, and financial markets. She has studied these effects in the context of innovation, marketing alliances and networks, and public policy. Her early work examined the development and impact of trust in marketing research relationships. Professor Moorman’s research has been published in a range of top journals, including the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science, Academy of Management Review, Academy of Management Journal, Administrative Science Quarterly, and Harvard Business Review.

Professor Moorman is the Editor-in-Chief of the Journal of Marketing and previously an Associate Editor for the Journal of Marketing Research and the Journal of Marketing as well as an ERB member for Marketing Science and the Journal of Consumer Research. Her research has been supported by grants from the Marketing Science Institute, the Institute for the Study of Business Markets, and the National Science Foundation. Christine was named the ÂÜÀòÉç¹ÙÍø-Irwin-McGraw-Hill Distinguished Marketing Educator in 2018 and a Fellow of the ÂÜÀòÉç¹ÙÍø in 2017 and she won the 2012 Paul D. Converse Award, the 2008 Mahajan Award for Career Contributions to Marketing Strategy, and the 2008 Distinguished Marketing Educator for the Academy of Marketing Science. At Duke, Christine was awarded the 2006 Bank of America award, the highest honor a Fuqua faculty can receive from professor peers. Recently, she was awarded an honorary doctorate from Tilburg University for her exceptional academic achievement.

Professor Moorman is the founder and managing director of The CMO Survey where she collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society. She blogs about survey findings at Forbes, Harvard Business Review, Marketing Week, Marketing News, and The CMO Survey. Professor Moorman is author of the book, Strategy from the Outside In: Profiting from Customer Value with George S. Day (which was awarded the 2011 Berry Book prize for the best book in the field of marketing) and Strategic Market Management with David A. Aaker.

Professor Moorman has served as an Academic Trustee for the Marketing Science Institute, as a member of the Board of Directors of the ÂÜÀòÉç¹ÙÍø, Chair of the Marketing Strategy Special Interest Group for the ÂÜÀòÉç¹ÙÍø, and as Director of Public Policy for the Association for Consumer Research. Professor Moorman has served as area chair, Chair of Dean’s Search Committee, and on the University’s Academic Priorities Committee at Duke.

The awards committee highlighted Professor Moorman’s major impact on the marketing discipline over the last three decades in choosing her, unanimously, as the worthy winner.

Congratulations to Professor Moorman!

Professor Moorman will be recognized at the MR SIG reception and award ceremony during 2022 Summer ÂÜÀòÉç¹ÙÍø Conference. MR SIG welcomes you to the reception, which will be a joint reception with the Relationship Marketing SIG on August 13th from 5:15-6:30pm in Michigan B.

Praveen Kopalle
on behalf of ÂÜÀòÉç¹ÙÍø MR SIG

Previous Churchill Award Winners

2021 – Harald van Heerde, University of New South Wales
2020 – Josh Eliashberg, University of Pennsylvania
2019 – Gerard J. Tellis, University of Southern California
2018 – Steven M. Shugan, University of Florida
2017 – Vithala R. Rao, Cornell University
2016 – Pradeep Chintagunta, University of Chicago
2015 – J.B. Steenkamp, University of North Carolina
2014 – Joel Huber, Duke University
2013 – A. Parasuraman, University of Miami
2012 – Gary Lilien, Pennsylvania State University
2011 – John R. Hauser, Massachusetts Institute of Technology
2010 – Robert Leone, Texas Christian University
2009 – V. Kumar, Georgia State University
2008 – Michel Wedel, University of Maryland
2007 – Dominique Hanssens, University of California, Los Angeles
2005 – Don Lehmann, Columbia University
2004 – J. Paul Peter, University of Wisconsin
2003 – Richard P. Bagozzi, Rice University
2002 – Frank Bass, University of Texas, Dallas
2001 – Donald Morrison, University of California, Los Angeles
2000 – Roland Rust, Vanderbilt University
1999 – Vijay Mahajan, University of Texas, Austin
1998 – V. Seenu Srinivasan, Stanford University
1997 – Bill Perreault, University of North Carolina
1996 – Paul Green, University of Pennsylvania