Psych Mar
Introduction
Psychology & Marketing, 39(9)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
The impact of fear on the effectiveness of customer empowerment‐messages in online retailing
—A. Selin Atalay, Siham El Kihal, Thilo Pfrang []
Digital technologies and privacy: State of the art and research directions
—Daniele Scarpi, Gabriele Pizzi, Shashi Matta []
The role of social projection in consumers’ commonness fallacy
—Shankha Basu, Jingyu Zhu, Krishna Savani [Google Scholar]
How and when Narcissism and faith in humanity drive sustainable consumption
—Karen T. Bowen, Giuseppe Musarra, Yi-Chun Ou []
Political ideology and consumers’ preference for luxury goods versus luxury experiences
—Yash S. Shewani, Eugene Y. Chan [Google Scholar]
Temporary or permanent social media post? The impact of product type
—Eda Anlamlier, Sevincgul Ulu []
Older adults’ decisions on smart home systems: Better put an age tag on it!
—Petra Tipaldi, Martin Natter [Google Scholar]
The effect of anthropomorphized technology failure on the desire to connect with others
—Lama Lteif, Ana Valenzuela []
Meme marketing: How can marketers drive better engagement using viral memes?
—Suresh Malodia, Amandeep Dhir, Anil Bilgihan, Pranao Sinha, Tanishka Tikoo []
Toward advancing theory on creativity in marketing and artificial intelligence
—Nisreen Ameen, Gagan Deep Sharma, Shlomo Tarba, Amar Rao, Ritika Chopra []
Charitable Triad Theory: How donors, beneficiaries, and fundraisers influence charitable giving
—Cassandra M. Chapman, Winnifred R. Louis, Barbara M. Masser, Emma F. Thomas []