Psych Mar

Introduction

Psychology & Marketing, 39(9)

INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs


The impact of fear on the effectiveness of customer empowerment‐messages in online retailing
A. Selin Atalay, Siham El Kihal, Thilo Pfrang []

Digital technologies and privacy: State of the art and research directions
Daniele Scarpi, Gabriele Pizzi, Shashi Matta []

The role of social projection in consumers’ commonness fallacy
Shankha Basu, Jingyu Zhu, Krishna Savani [Google Scholar]

How and when Narcissism and faith in humanity drive sustainable consumption
Karen T. Bowen, Giuseppe Musarra, Yi-Chun Ou []

Political ideology and consumers’ preference for luxury goods versus luxury experiences
Yash S. Shewani, Eugene Y. Chan [Google Scholar]

Temporary or permanent social media post? The impact of product type
Eda Anlamlier, Sevincgul Ulu []

Older adults’ decisions on smart home systems: Better put an age tag on it!
Petra Tipaldi, Martin Natter [Google Scholar]

The effect of anthropomorphized technology failure on the desire to connect with others
Lama Lteif, Ana Valenzuela []

Meme marketing: How can marketers drive better engagement using viral memes?
Suresh Malodia, Amandeep Dhir, Anil Bilgihan, Pranao Sinha, Tanishka Tikoo []

Toward advancing theory on creativity in marketing and artificial intelligence
Nisreen Ameen, Gagan Deep Sharma, Shlomo Tarba, Amar Rao, Ritika Chopra []

Charitable Triad Theory: How donors, beneficiaries, and fundraisers influence charitable giving
Cassandra M. Chapman, Winnifred R. Louis, Barbara M. Masser, Emma F. Thomas []