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INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Awards

Author: P. K. Kannan

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��������� Marketing Research SIG

Beth Fossen wins 2022 V. “Seenu” Srinivasan Young Scholar Award in Quantitative Marketing

A three-member committee of world-renowned senior marketing scholars, including ex-editor of JMR and winners of several awards including the Gilbert Churchill award for lifetime contributions to development of marketing research, has unanimously selected Beth Fossen as the winner of 2022 “Seenu” Srinivasan Young Scholar Award in Quantitative Marketing. Beth is an Assistant Professor of Marketing at the Kelley School of Business, Indiana University.

The award is facilitated by Stanford University, University of Memphis, and Friends of “Seenu” Srinivasan in honor of V. “Seenu” Srinivasan, Adams Distinguished Professor of Management Emeritus at Stanford University.  This award recognizes important contributions by a young scholar to quantitative marketing, with the quality of the journals and research weighted much more than quantity.  The quantitative research in marketing could be methodological, theoretical, and/or empirical.  A young scholar eligible for the award should have received a marketing (or related) doctoral degree no more than six years prior to receipt of the award. The award is based on a specific body of work, which is either published or accepted for publication in scholarly marketing journals.

According to the nomination(s) of the winner,

“Beth Fossen has been very productive and her dissertation-based articles have won the ISMS Doctoral Dissertation Proposal Competition Award and the MSI Alden G. Clayton Doctoral Dissertation Award. The volume of research and accolades it has garnered so far is a testament to the impact and importance of Beth’s research. In her research, Beth draws from a variety of methodologies and focuses on timely and important challenges facing marketers. Across different methodologies, Beth has employed regression discontinuity designs, hierarchical modeling, difference-in-difference, and other empirical approaches. She selects important research questions, and leverages estimation approaches from both the Bayesian and frequentist paradigms to align with her research questions. The substantive focus of her research is also timely, with her focus on media multitasking behavior of television viewers, the effectiveness of television media and online media, and the impact of political media on consumers. This timeliness also reinforces the importance and impact of her research.”

The winner will be recognized at the MR SIG reception and award ceremony during 2022 Summer ��������� Conference in Chicago.  MR SIG welcomes you to the reception, which will be a joint reception with the Relationship Marketing SIG on August 13th from 5:15-6:30pm in Michigan B.

Praveen Kopalle

On behalf of ��������� MR SIG

Previous Srinivasan Award Winners

2021 – Xiao Liu
2020 – Ron Berman
2019 – Eric Schwartz
2018 – Pinar Yildirim