J Mar
Introduction
Journal of Marketing, 86(5)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Fields of Gold: Scraping Web Data for Marketing Insights
—Johannes Boegershausen, Hannes Datta, Abhishek Borah, and Andrew T. Stephen [] []
Analyzing the Cultural Contradictions of Authenticity: Theoretical and Managerial Insights from the Market Logic of Conscious Capitalism
—Craig J. Thompson and Ankita Kumar [] []
The Pet Exposure Effect: Exploring the Differential Impact of Dogs Versus Cats on Consumer Mindsets
—Lei Jia, Xiaojing Yang, and Yuwei Jiang [] []
Measuring the Real-Time Stock Market Impact of Firm-Generated Content
—Ewelina Lacka, D. Eric Boyd, Gbenga Ibikunle, and P.K. Kannan [] []
Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation Behavior
—Lidan Xu, Ravi Mehta, and Darren W. Dahl [] []
Why Salespeople Avoid Big-Whale Sales Opportunities
—Juan Xu, Michel van der Borgh, Edwin J. Nijssen, and Son K. Lam [] []
Do Backer Affiliations Help or Hurt Crowdfunding Success?
—Kelly B. Herd, Girish Mallapragada, and Vishal Narayan [] []
Regulating Product Recall Compliance in the Digital Age: Evidence from the Safe Cars Save Lives Campaign
—Sotires Pagiavlas, Kartik Kalaignanam, Manpreet Gill, and Paul D. Bliese [] []