J Current Issues Res Adv
Introduction
Journal of Current Issues & Research in Advertising, 43(3)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Influencers’ Disclosures of Advertising and Responses from Youth with Varying Levels of Theory of Mind
—Jessica Castonguay [] []
Kidfluencing: The Role of Calls to Action, Logo Presence, and Disclosure Modality on Parental Appraisals
—Jason Freeman & Frank Dardis [] []
Between Skepticism and Identification: A Systematic Mapping of Adolescents’ Persuasion Knowledge of Influencer Marketing
—Nils S. Borchers [] []
Gym Membership Programs: Image Motivation and Conditional Discount Framing
—Xiaofei Pan & Sukki Yoon [] []
Thematic Congruency in the Context of Brand Placements: Tests of Memory and Attitude Measures
—Davit Davtyan & Armen Tashchian [] []