J Adv
Introduction
Journal of Advertising, 51(4)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Special Section: Mobile Technology and Advertising
Mobile Technology and Advertising: Moving the Research Agenda Forward
—Stefan F. Bernritter, Shintaro Okazaki & Douglas C. West [] []
That’s So Instagrammable! Understanding How Environments Generate Indirect Advertising by Cueing Consumer-Generated Content
—Colin Campbell, Sean Sands, Matteo Montecchi & Hope Jensen Schau [] []
Differential Effects of Device Modalities and Exposure to Online Reviews on Online Purchasing: A Field Study
—Larry Olanrewaju Orimoloye, Angeline Close Scheinbaum, Monika Kukar-Kinney, Tiejun Ma, Ming-Chien Sung & Johnnie Johnson [] []
Interactive Ad Avoidance on Mobile Phones
—Lennard L. Schmidt & Erik Maier [] []
Regular Articles
The Effects of Brand Placement Disclosures in Fiction
—Yana R. Avramova, Nathalie Dens & Patrick De Pelsmacker [] []
It’s Gotta Be the Shoes! Performance Enhancement Effects of Novel Brand Advertising
—Frank Germann & Aaron M. Garvey [] []
Research Notes
E-Commerce Influencers in China: Dual-Route Model on Likes, Shares, and Sales
—Kineta Hung, David K. Tse & Terri H. Chan [] []
When a Good Thing Becomes a Better Thing: The Role of Lateral Display in Upcycled Product Advertisements
—Junghyun Kim, Youngju Kim & Junbum Kwon [] []
Drivers of Data Quality in Advertising Research: Differences across MTurk and Professional Panel Samples
—Christopher Berry, Jeremy Kees & Scot Burton [] []