Intl Mar Rev
Introduction
International Marketing Review, 39(4)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Performance implication of exploration and exploitation in foreign markets: the role of marketing capability and operation flexibility
—Min Ju, Gerald Yong Gao []
A consumer cultural paradox: exploring the tensions between traditional and international education
—Ivana Beveridge, Olivier Furrer, Betsy D. Gelb []
A bibliometric analysis of the structure and trends of customer engagement in the context of international marketing
—Mukta Srivastava, Sreeram Sivaramakrishnan []
How scarcity influences home country consumers’ attitudes toward the firm engaging in cross-border philanthropy? The role of perceived distributive justice
—Zelin Tong, Fang Ma, Haowen Xiao, Perry Haan, Wenting Feng [Google Scholar]
Personality effects on WoM and eWoM susceptibilty – a cross-country perspective
—Tatjana M. König, Theresa B. Clarke, Maria Hellenthal, Irvine Clarke III []
A longitudinal analysis of country image and brand origin effects
—Peter Magnusson, Srdan Zdravkovic, Stanford A. Westjohn []
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness: a construal level perspective
—Felix Septianto, Arnold Japutra, Billy Sung, Yuri Seo []
Measuring country of origin effects in online shopping implicitly: a discrete choice analysis approach
—Benedikt M. Brand, Daniel Baier []
How do marketing activities influence organizational reputation in higher education institutions? An impression management perspective across eight countries
—Fernando Angulo-Ruiz, Albena Pergelova, Juraj Chebeň, Eladio Angulo-Altamirano []